Client: Monarch Esthetics ( www.monarchcharleston.com )
Designer: Aesthetic Brands Studio, Adnan ( www.aestheticbrands.studio )
Project: Brand Identity Design, Style Guide ( Signature Brand Identity )
Designer: Aesthetic Brands Studio, Adnan ( www.aestheticbrands.studio )
Project: Brand Identity Design, Style Guide ( Signature Brand Identity )
Project Overview:
Monarch Esthetics opted for our Signature Brand Identity package, a comprehensive solution for crafting a full brand identity. Our goal was to create a timeless identity that reflected their commitment to transformation, elegance, and personalized care. Through extensive moodboarding and strategic design, we developed a brand that captures the essence of their mission: a journey of renewal, confidence, and natural beauty. The result is a cohesive visual language that balances luxury with approachability, ensuring the brand resonates with clients now and in the future.
Monarch Esthetics opted for our Signature Brand Identity package, a comprehensive solution for crafting a full brand identity. Our goal was to create a timeless identity that reflected their commitment to transformation, elegance, and personalized care. Through extensive moodboarding and strategic design, we developed a brand that captures the essence of their mission: a journey of renewal, confidence, and natural beauty. The result is a cohesive visual language that balances luxury with approachability, ensuring the brand resonates with clients now and in the future.
Our collaboration with Monarch Esthetics centered on creating a brand identity that reflects transformation, elegance, and personalized care. The branding process began with in-depth moodboarding to capture the essence of their vision: a journey of renewal and self-confidence. Inspired by the butterfly’s metamorphosis, the logo merges the shape of an “M” with delicate butterfly wings, symbolizing growth and beauty. A refined color palette of soft turquoise (#A8C3C2) and earthy tones conveys tranquility, luxury, and authenticity, while the typography balances sophistication with approachability. The result is a cohesive brand that embodies both the transformative nature of their services and the warmth of their client-centered approach.
About the Client:
Monarch Esthetics is a premier aesthetic medicine practice in Charleston, offering a range of advanced treatments designed to enhance natural beauty and boost confidence. Founded by Shane Cole, MD, Amber Lang, and Scott Cole, MD, the clinic is built on a foundation of creativity, determination, and medical expertise. Their services, from injectables to skin rejuvenation, are delivered in a serene, welcoming environment that prioritizes client care and empowerment. Monarch Esthetics is more than a medspa—it’s a place where clients can embrace their inner beauty and embark on a transformative journey.
Monarch Esthetics is a premier aesthetic medicine practice in Charleston, offering a range of advanced treatments designed to enhance natural beauty and boost confidence. Founded by Shane Cole, MD, Amber Lang, and Scott Cole, MD, the clinic is built on a foundation of creativity, determination, and medical expertise. Their services, from injectables to skin rejuvenation, are delivered in a serene, welcoming environment that prioritizes client care and empowerment. Monarch Esthetics is more than a medspa—it’s a place where clients can embrace their inner beauty and embark on a transformative journey.
