Client: Smooth Aesthetics ( www.smoothaesthetics.com )
Designer: Aesthetic Brands Studio, Adnan ( www.aestheticbrands.studio )
Project: Brand Identity Design, Style Guide, Website Design ( in partnership with Aesthetic Conversion ( www.aestheticconversion.com ))
About Client:
Smooth Aesthetics, led by Sara, is a medspa and training center offering a blend of aesthetic treatments and professional training for practitioners. The brand reflects Sara's personality—elegant, feminine, yet energetic and vibrant—providing a personalized and approachable experience for clients and trainees alike.
Designer: Aesthetic Brands Studio, Adnan ( www.aestheticbrands.studio )
Project: Brand Identity Design, Style Guide, Website Design ( in partnership with Aesthetic Conversion ( www.aestheticconversion.com ))
About Client:
Smooth Aesthetics, led by Sara, is a medspa and training center offering a blend of aesthetic treatments and professional training for practitioners. The brand reflects Sara's personality—elegant, feminine, yet energetic and vibrant—providing a personalized and approachable experience for clients and trainees alike.
Project Overview:
We designed and developed a complete brand identity for Smooth Aesthetics, including the logo, typography, color palette, website, and brand guidelines. The goal was to create a brand that feels elegant and feminine, with a touch of energy that mirrors Sara’s personality. The identity also needed to be simple and scalable, ensuring brand recognition as Sara grows both her medspa business and training programs. This approach ensures that clients and trainees associate the brand closely with her.
We designed and developed a complete brand identity for Smooth Aesthetics, including the logo, typography, color palette, website, and brand guidelines. The goal was to create a brand that feels elegant and feminine, with a touch of energy that mirrors Sara’s personality. The identity also needed to be simple and scalable, ensuring brand recognition as Sara grows both her medspa business and training programs. This approach ensures that clients and trainees associate the brand closely with her.
Fonts & Colors:
The chosen color palette features Pink Lavender, paired with black and white to create an elegant, minimalist feel. Pink Lavender brings a soft, feminine touch, while black and white provide contrast and structure, balancing warmth with sophistication.
The chosen color palette features Pink Lavender, paired with black and white to create an elegant, minimalist feel. Pink Lavender brings a soft, feminine touch, while black and white provide contrast and structure, balancing warmth with sophistication.
The headline typeface, Salvager, embodies both luxury and simplicity at first glance. However, subtle characteristics, like the unique shapes of the letters "e" and "g," add a playful, energetic vibe—perfectly aligning with the lively and approachable spirit of the brand. This subtle energy ensures that the brand stands out while maintaining a clean, polished look.
The website was designed in collaboration with Aesthetic Conversion ( www.aestheticconversion.com ) to align perfectly with the brand's visual identity and Sara's personality. It offers a smooth and intuitive user experience, showcasing both the medspa services and training programs seamlessly. The design reflects the same balance of elegance and vibrancy, giving visitors a feel for Sara's approach and energy from the very first interaction.
