Client: New England Wellness Center ( www.newenglandwellnesscenter.com )
Designer: Aesthetic Brands Studio, Adnan ( www.aestheticbrands.studio )
Project: Brand Identity Design, Style Guide, Ongoing Social Media Content Creation
Designer: Aesthetic Brands Studio, Adnan ( www.aestheticbrands.studio )
Project: Brand Identity Design, Style Guide, Ongoing Social Media Content Creation
New England Wellness Center (NEWC) combines the best of aesthetic and traditional medicine, offering a range of services focused on wellness, beauty, and healthcare. Led by Dr. Christine, the clinic provides a luxurious, client-centered experience, helping people look and feel their best.
Starting with moodboards, we aimed to capture the essence of NEWC’s dual focus on aesthetics and traditional medicine. The goal was to develop a brand identity that feels as luxurious as the high-quality services Christine and her team provide. The project included brand identity design, font selection, color palettes, business cards, and ongoing graphic support for social media.
To ensure consistency, we developed detailed brand guidelines that serve as a reference for everyone working with the brand. These guidelines maintain a cohesive direction and reinforce brand recognition across all channels and touchpoints.
The right combination of typography and colors has a significant impact on how people perceive a brand, and this was no different for NEWC. We selected Lora and Sora as the brand fonts. Lora’s elegant, timeless feel paired perfectly with Sora’s modern and approachable design, creating a balance that reflects the clinic’s blend of medical professionalism and beauty.
We chose a combination of Emerald and Gold as the primary colors to convey the luxurious essence of the brand, reflecting the high-end services and care provided by New England Wellness Center. Emerald symbolizes growth, renewal, and wellness, while Gold adds a sense of prestige and elegance. To balance this opulence, we incorporated Almond and Cream White as complementary tones, softening the palette to maintain a warm and inviting atmosphere. This blend ensures that the brand feels both premium and approachable, creating a space where clients feel pampered and welcomed. The interplay between these colors reinforces the center’s dual focus on medical expertise and nurturing care.
